GEO audit
Do AI assistants recommend your company?
When your future customers ask ChatGPT, Gemini, Perplexity or Claude, does your company show up in the answers? The GEO audit measures your visibility in AI assistants, identifies who is cited instead of you and sets the priority actions to strengthen your presence.
What the audit measures
Your visibility
On the questions your customers actually ask, how many answers cite you, assistant by assistant.
Who is cited instead
The competitors and organisations the assistants recommend, and why.
What AI knows about you
Whether assistants describe you correctly, or confuse you with others.
Your priority actions
Ranked by effort and impact, with a timeline over several months.
Created by NOVO, delivered with AW Consulting
We work with Arthur Martin, founder of NOVO and creator of this audit, to offer it to the companies we support. Arthur also sells it independently. With AW Consulting, you get support to understand the results and put the right recommendations into practice for your business.
Frequently asked questions
What is GEO?
Generative Engine Optimization: the work that makes a company visible and cited in the answers of AI assistants such as ChatGPT, Gemini, Perplexity, Claude or Google AI Overview.
How is it different from SEO?
SEO aims for a place in Google’s list of links. GEO aims for a citation in the answer written by the AI assistant, often the only thing the user reads.
Who carries out the audit?
The audit was created by Arthur Martin, founder of NOVO. AW Consulting helps you understand the results and implement the recommendations.
Let’s talk about your project.
A free first call, with no commitment. Melchior or Jules replies within 48 business hours.